Trend history


Ever wonder where trends come from? How things just pop up, resurface or are reinvented.

It comes from the trend union. That’s right, someone gets paid for this. But even before the union, trends were always based on political, economic and social events.

1920’s where all about rebellion, bringing rising hemlines and plunging necklines in protest of prohibition.

The Great Depression in the 1930’s brought us industrial furniture.  With all metals being used for the war, furniture lines got thinner and smaller.

The absence of designers and wartime restrictions after WWII, forced women in the 40’s to creatively adapt and improvise when it came to choosing their wardrobe. Pencil skirts were popular because women couldn’t wear longer skirts due to government restrictions on the amount of materials used in garments. Utility clothing was born.

1950’s were about glamour which came from Hollywood. Wartime restrictions had been lifted, but fashion did not loosen its belts, housewives where still in frilly aprons. The younger generation used fashion to rebel, the Rock ‘n Roll attitude was introduced.

Women’s liberation in the 60’s was the start of women dancing separated from her partner. Hemlines were at their shortest as boots got higher.

Vietnam War brought us the hippie movement in the 70’s where people rebelled against government involvement I the war and people grew their hair in protest. There was a new found independence and surge of free thinkers.

The boom of technology in the 80’s brought us Yuppies. With young professionals’ incomes on the rise, it influenced the cars and clothing of this era. There were costumey takes on suits of business men, and Dynasty and Dallas took Lady Di’s wardrobe over the top.

The new Millennium consisted of a collaboration of clothes from the last 40 years. With concerns about the environment growing, eco clothing industry sprouted. Hip hop was also on the rise.

So, what will be next?




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